Gittleson Zuppas Medical Realty was established in 1990 as a specialty real estate firm. GZ’s superior reputation for honesty comes from good faith dealings with tenants, landlords and the brokerage community. A major portion of their business is representing physicians. Throughout the years, they discovered that the medical real estate market had been ignored by most brokerage firms, and the doctors were not protecting themselves against the fast-paced changes occurring in the medical real estate marketplace. When representing medical practitioners, we identify the physician’s needs, look at alternatives, analyze those alternatives, assist the tenant in making a selection, negotiate the terms and conditions, and finalize the lease documents. While the job of representing physicians involves a definable process, the most important part of the job is intuitive and personal. Gaining confidence and respect from their clients is their overall mission.