HomeSmart, founded in 2000, is a privately held real estate brokerage headquartered in Scottsdale, AZ. It pioneered a 100%-commission model supported by innovative technology that empowers agents, serving as both a corporate entity and franchisor. With more than 26,000 agents across over 200 offices in 49 states, it provides a comprehensive suite of services including residential brokerage, franchise growth, agent training, and support services such as mortgage and title through its subsidiaries. HomeSmart has expanded nationally and internationally via its proprietary platform and agent-centered model. Recent leadership additions—such as COO Katie Cooper and President Stacey Onnen—underscore its growth and operational scaling ambitions. The company continues to blend technology-driven tools with flexible commission structures to support agent retention and franchise growth. Privately held, HomeSmart maintains its mission-driven focus on delivering streamlined real estate solutions.
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