Schrader Real Estate and Auction Co., Inc. was founded by Denzil Schrader when he began in 1944 as an auctioneer in Columbia City, Indiana. Denzil was soon joined by his brother. The recognition of the Schrader name was built as the auction business grew selling farms, farm equipment, and livestock throughout Indiana and Michigan. Expansion accelerated beginning in 1967 as a strategic plan was implemented to add Schrader representatives throughout the Midwest. Growth in the 1970's included selling land by arranging tax-deferred exchanges for many Midwestern landowners moving operations to other regions of the United States. The Maximum Marketing Method, now known as was also developed in the 1970's to maximize the sale price of large land tracts at auctions. This innovative method, energized by an experienced Schrader team, resulted in numerous strategic joint-venture auction companies being formed by Schrader.