Southern Multifoods, Inc. - Jacksonville, TX

In 1977, former President, Larry Durrett opened his first quick-service restaurant, Taco Plaza, in Jacksonville, Texas. Due to the success of this one store, he then opened four more restaurants over a span of 6 years in the following cities: Lufkin, Henderson, Longview, and Athens. In 1983 PepsiCo recognized that Taco Bell could be a dominant chain in Texas and the United States but for the presence of Taco Plaza. so Mr. Durrett decided to convert his locations to Taco Bell and kept building and buying locations along the way. Today, Southern Multifoods, Inc. owns and operates 114 units, all being Taco Bells or at least having a Taco Bell component in them. Southern Multifoods, Inc. currently operates three Taco Bell/Long John Silver’s, and one hundred-tenTaco Bells. Their principal focus for growth will be in East Texas as available, Fort Worth, and the periphery of Dallas along with Corpus Christi and the Lower Rio Grande Valley.