Vallarta Supermarkets began in 1985 when the Gonzalez family opened Carnicería Vallarta, a small market in Van Nuys, California, focused on traditional meat cuts popular in Mexico. The business has since grown into a full-service grocery chain across California, with stores centered on fresh produce, meat, seafood, bakery items, and prepared foods. Vallarta also emphasizes Hispanic and Mexican grocery staples, including tortillas, deli items, and other authentic ingredients that serve Latino communities in the state.