Founded by former JBGR Retail principals, with over 60 years of combined retail and mixed-use experience, Willard continues the philosophy and core values that were the hallmark of JBGR Retail: Achieve superior financial returns for their investments through creative strategies and effective execution, and meet or exceed expectations for service, financial reporting, and the performance and maintenance of assets. Willard maintains a close consulting and investment relationship with industry leader The JBG Companies, but also operates as a distinct, independent retail and mixed-use consulting, development, and investment firm. Willard consults for and partners with owners and investors of retail and mixed-use real estate on all aspects of their existing and development properties.